More About The Business Of MamaZtv

MamaZtv is online television for women. We tell stories about moms, stories about women, and stories about people who nurture; using experts, celebrities, images, product, and spokespeople.

MamaZtv explores the transformation of women go through, creating online opportunities for women to interact with each other while exposing them to practical and inspirational content and product to serve them in their lives.

Our specific focus will be on encouraging women to be brave, authentic and empowered, advocating for women's self-care and personal development within the role of motherhood. MamaZtv understands the woman you were before, and the woman you are becoming.

MamaZtv.com ~ We make more than babies

Video Production

   * Your video is instantly created
    * Very affordable and effective
    * Excellent first impression and instant credibility with MamaZtv brand association
    * Instantly reach media and consumers
    * Save time by only talking to interested, responsive people
    * Get started sharing right away - no wasted time
    * Extremely duplicable
    * Allows easy access and multiple outlets for your content

MamaZtv, a division of Mamapalooza Inc. & Mamapalooza Festivals

Mamapalooza Festivals use arts and culture as a hub for social outreach, impacting women and families. Highly unique, groovy, music-centric program that garners tremendous “buzz”.
Focus for 2009 season will be on five key Festival locations: NYC New York, Westchester New York, Indianapolis Indy, Detroit MI and Orange County CA (TBD)
Over 40 other events during the month of May will link with Mamapalooza to raise awareness and increase media impact for women, mothers and families: ARM (Association for Research On Mothering), Women’s Media Center, Westchester Office For Women and assorted local YWCA, Club and Theater Events.
Media Outreach with local partners and editorial reaches 10,000,000
Direct Consumer Engagement opportunities for between 15,000 & 20,000 at Festival Events
Website receives ½ million hits annually and currently programs are in place to increase traffic and maximize impact with video content with launch of MamaZtv

Collaborations

MamaZ works cooperatively with other research, academic, media and issue-oriented groups that share one or more of its goals. We collaborate with, among others, Women’s eNews, The Womens Media Center, Mamapalooza, The Association For Research On Mothering, The International Mothers Network, The Museum Of Mothering, SheSource, New York Women in Film and Television, Jacob Burns Center, The Westchester Office For Women and The Womens Hall Of Fame as well as a cooperative group of progressive media professionals and women-owned businesses.

Catherine Brabec and Joy Rose have partnered to create MamaZtv. After a friendship that has spanned over twenty years, included pregnancy and the birth of their children (within a month of each other) and travels that have taken them across the globe respectively, Joy Rose and Catherine Brabec partner to create online TV for women in the midst of transformation. Building on the success of Mamapalooza which boasts media, sponsor and participation interest in the millions, MamaZtv will provide fresh captivating content that celebrates and explores the women at the center of everything.

Joy Rose Writer/Producer/Sales/Editor

JOY ROSE is the President and Founder of MAMAPALOOZA Inc.; A company by Women, Promoting (M)others for social, cultural and economic benefit. Inspired by her experiences as the mother of four children, Joy is dedicated to championing opportunities for Women, Mom-artists & Educators and Businesswomen.

Reaching millions through a team of worldwide event coordinators, media and MAMAPALOOZA talent, Joy is committed a lasting legacy of empowerment and support, while redefining what it means to be a modern mother. She has successfully pioneered a new culture of mom-inspired art and performance. She’s also the founder and lead singer of the rock band, 'Housewives On Prozac', and is working with the MFI (Motherhood Foundation Inc) towards the creation of The Museum Of Motherhood.

MAMAPALOOZA teaches women how to support and empower themselves in meaningful ways, by amplifying their voices, and impacting their children, families and communities. In addition to being a grass roots movement, MAMAPALOOZA is a comprehensive, professional group of performers; musicians, artists, comics, writers, filmmakers, craftspeople, educators and athletes with a proven track record of sold out shows and critical acclaim.

Joy Rose – holds a BFA in Theater from Denison University, was a core team member of the Betsey Johnson organization and opened the first Soho Store in New York City. She has enjoyed success as a recording and video artist, is a Billboard Chart topping performer and MTV Basement Tape Winner. She worked closely with her midwife to form ‘Prepared Parenting Classes’ post childbirth, and is the proud mother of Brody, Blaze, Ali and Zena. Her writing has been published in Women’s Media Center, The Mom Egg, Hot Moms Handbook and The International Museum Of Women and The Association For Research On Mothering. Her music has appeared on radio stations around the country and she’s been profiled on CNN, American Voices, Women In History, NPR, Good Morning America, USA Today, The London Times, The Chicago Tribune, ABC, CBS, NBC, Ladies’ Home Journal, Child Magazine and People Magazine to name a few.

She is a featured guest speaker for Women’s Events, on Radio, in Hospitals (Highlighting stories of courage and survival), most recently at The Association For Research On Mothering where key delegates agreed on the formation of the IMN (International Mothers Network). She has appeared at The Women’s Media Center, NYC founded by Jane Fonda, Robin Morgan and Gloria Steinem, speaking on Art, Feminism and Finances. She was a featured guest speaker at the ‘What Women Want’ Conference, October 2007, Montana, The MPLZCC Creativity & Lifestyles Conference, NYC, and sits on a special committee for the Westchester Office For Women and The Women’s Hall Of Fame. Joy holds the key to Seneca Falls, NY for her work on behalf of Women & Mothers 2005. Joy is currently blogging and networking through Mamapalooza, Moms Rising.org, Hot Moms Club, Word Press and First Wives World. She works closely with local Parks Departments, Government, Business Improvement Districts and Cultural Affairs and oversees and coordinates over fifty staff & volunteers creating events that involve thousands of artists, educators, and mom and women owned businesses worldwide.

Joy is currently at work editing a film about ‘The Motherhood Movement’, capturing the voices of Feminist Mothers of the 21st century, and pioneering the ‘Sustainable Women’ Initiative for Eco-consciousness and mindful living.

Stephanie Schleicher Online Producer/Director/Editor

Stephanie Schleicher has been active in the YouTube Community at a online diva and director. Her quirky videos garner lots of youth culture attention and she has several short film credits behind her including; Housewives On Prozac - Ms. President, I Broke My Arm Christmas Shopping At The Mall and multiple Mamapalooza shorts.

She is acting coordinator for the Mamapalooza Film Festival in cooperation with the Association For Research On Mothering in NYC since 2007.

She's currently at work on content for 'The Motherhood Movement' film and has worked as a teacher at the Jacob Burns Film Center in Westchester, NY.

Calra Moller - WoAltNet Online Producer/Director/Talent

Carla is an actor, singer, and activist specializing in connecting non-profits with supportive local businesses. Growing up all over the world gave her the opportunity to experience many diverse cultures that have helped her to become active in many organizations and fostering unique interests. She is one of the founding members of the Women's Alternative Network (WoAltNet).

A long-time philanthropist, Carla donates time to several causes she believes in, among them breast cancer with the Young Survival Coalition and Koman Foundation, stem cell research with the Burnham Institute, and domestic violence with Laura's House.

She works for the sales team of Mamapalooza, assists with Joy Rose's radio show,"Don't tell me to Shut Up", and contributes to a blog TV show, the Woman's Alternative Network. Favorite acting roles include being a life guard in training on Baywatch Hawaii, and Glinda the Good Witch in the Wizard of Oz.

Catherine Brabec Writer/Producer/Director/Editor

Catherine’s work in art and fashion films, documentary features, nationally broadcast television, HBO, have earned worldwide critical acclaim and garnered a collection of awards including 5 Telly’s, a New York Festival Gold Apple, an ACE and an Addy.

Editing news at CBS, Catherine honed decisive editorial skills that heightened her natural ability to previsualize creatively and direct under pressure. She has directed numerous broadcast specials, including shows for ABC, MTV, The Family Channel and HBO’s, "When the Music's Over” starring Carly Simon, Chuck Berry, Steve Winwood, Barry Gibb and James Brown.

For art and fashion clients, Catherine has directed and produced commercials for Revlon, CoverGirl, Charles of the Ritz and Mudd Jeans (starring Ashanti) and she has directed and edited videos for Donna Karan, Calvin Klein, Anna Sui, Michael Kors, and Bill Blass.

Catherine participated in the American Film Institute's prestigious Directing Workshop where she wrote and filmed an original short inspired by Bert Stern's memorable “The Last Sitting” photo session with Marilyn Monroe. Her creative use of new production technology caught the attention of Videography Magazine and Catherine was featured on their cover along with an in-depth profile story of her work.

Recently Catherine wrapped a season of PBS’s magazine format show, “Real Savvy”, that offers a socio-economic cross section profile of contemporary women in the U.S.A and the production of several videos for the Duchess of York, Sarah Ferguson. The videos were used to position her new brand and launch The Sarah Ferguson Foundation through a series of podcasts, web streams, and international press releases.

Catherine’s documentary film, “From Paper to Gold - Portraits of Marriage Over the Years” exploring what makes a successful marriage is currently in post-production.

Recommendations

by Tod Sacerdoti , Tuesday, September 9, 2008

THE GROWTH OF THE online video advertising industry has been nothing short of spectacular. However, significant growth in any online market always leads to a whiplash effect of over investment, vendor expansion, lack of differentiation and general market confusion. The question of "How to Effectively Buy Online Video" sounds all too simple to demand an explanation. That said, we hear it so often that it seems to have fallen victim to market confusion. The answer is clear, but it is entirely dependent on the scale of the reach you are trying to achieve coupled with the relationship between price and inventory quality. Recommendations are;

1. Buy from a single branded site:

The original traditional method of buying video is simple: just call up a branded publisher, execute and IO.

Rating: Brand safe, small scale and high quality.

2. Buy from a portal:

The second simplest method is to buy from a portal. In this scenario, you must frequency cap, restrict to owned domains and beware of music inventory.

Rating: Brand safe, medium scale and high quality